The health and fitness industry has experienced tremendous growth in recent years, with women playing a significant role as both consumers and entrepreneurs. These brands have not only capitalized on the increasing demand for wellness products and services but have also empowered women to prioritize their health and well-being. From apparel and equipment to digital platforms and fitness centers, these top 10 brands have made their mark globally, offering innovative solutions and inspiring women to lead healthier, more active lifestyles.
Lululemon Athletica, founded in 1998 in Vancouver, Canada, has become a global leader in the athleisure market. Known for its high-quality, technical apparel designed for yoga, running, and other activities, Lululemon has captured the hearts of women worldwide. With a focus on innovation and sustainability, the brand has expanded its product offerings to include men's and children's lines, as well as accessories and equipment. As of 2023, Lululemon boasts a market share of 18% in the global athleisure market, with a revenue of $6.26 billion and a profit of $858 million. The company employs over 28,000 people globally, led by CEO Calvin McDonald. Lululemon is poised for continued growth, with a projected revenue of $9 billion and a profit of $1.2 billion by 2025.
2. Nike
Nike, the iconic American sportswear giant, has long been a favorite among women seeking high-performance athletic gear. Founded in 1964, Nike has evolved from a shoe company to a comprehensive lifestyle brand, offering apparel, equipment, and digital services. With a focus on innovation and sustainability, Nike has introduced groundbreaking technologies like Dri-FIT and Flyknit, which have revolutionized the way women approach fitness. As of 2023, Nike holds a market share of 15% in the global athletic apparel market, with a revenue of $44.54 billion and a profit of $5.66 billion. The company employs over 79,000 people globally, led by CEO John Donahoe. Nike is poised for continued growth, with a projected revenue of $60 billion and a profit of $7.5 billion by 2025.
3. Adidas
Adidas, the German sportswear giant, has been a staple in the women's health and fitness market for decades. Known for its iconic three-stripe branding and innovative products, Adidas has expanded its offerings to include apparel, footwear, and equipment for a wide range of activities. With a focus on sustainability and inclusivity, Adidas has introduced initiatives like the Adidas by Stella McCartney line and the Ultraboost 22, designed specifically for women. As of 2023, Adidas holds a market share of 12% in the global athletic apparel market, with a revenue of $21.23 billion and a profit of $1.49 billion. The company employs over 62,000 people globally, led by CEO Kasper Rørsted. Adidas is poised for continued growth, with a projected revenue of $28 billion and a profit of $2.2 billion by 2025.
4. Peloton
Peloton, the innovative fitness technology company, has revolutionized the way women approach home workouts. Founded in 2012, Peloton offers high-end stationary bikes and treadmills, along with a digital platform featuring live and on-demand fitness classes. With a focus on community and convenience, Peloton has become a household name among fitness enthusiasts. As of 2023, Peloton holds a market share of 8% in the global home fitness equipment market, with a revenue of $4.02 billion and a profit of $41.2 million. The company employs over 8,000 people globally, led by CEO Barry McCarthy. Peloton is poised for continued growth, with a projected revenue of $6.5 billion and a profit of $150 million by 2025.
5. Athleta
Athleta, a subsidiary of Gap Inc., has become a leading brand in the women's activewear market. Founded in 1998, Athleta offers high-quality, sustainable apparel designed for a wide range of activities, from yoga and running to hiking and swimming. With a focus on empowering women and promoting inclusivity, Athleta has introduced initiatives like the Athleta Girl line and the Power of She campaign. As of 2023, Athleta holds a market share of 7% in the global women's activewear market, with a revenue of $1.18 billion and a profit of $78.6 million. The company employs over 2,000 people globally, led by President and CEO Mary Beth Laughton. Athleta is poised for continued growth, with a projected revenue of $1.8 billion and a profit of $120 million by 2025.
Top Women's Health & Fitness Brands Market Share
6. ClassPass
ClassPass, the innovative fitness and wellness platform, has become a favorite among women seeking variety and flexibility in their workout routines. Founded in 2013, ClassPass offers a subscription service that provides access to a network of fitness studios and wellness providers worldwide. With a focus on convenience and discovery, ClassPass has become a go-to resource for women looking to explore new activities and maintain a healthy lifestyle. As of 2023, ClassPass holds a market share of 6% in the global fitness studio market, with a revenue of $150 million and a profit of $12 million. The company employs over 500 people globally, led by CEO Fritz Lanman. ClassPass is poised for continued growth, with a projected revenue of $250 million and a profit of $25 million by 2025.
7. Sweaty Betty
Sweaty Betty, the British activewear brand, has become a beloved name among women seeking stylish and functional fitness apparel. Founded in 1998, Sweaty Betty offers a wide range of products, from yoga pants and sports bras to outerwear and accessories. With a focus on empowering women and promoting a positive body image, Sweaty Betty has introduced initiatives like the Power of She campaign and the Body Project. As of 2023, Sweaty Betty holds a market share of 5% in the global women's activewear market, with a revenue of $200 million and a profit of $16 million. The company employs over 1,000 people globally, led by CEO Julia Straus. Sweaty Betty is poised for continued growth, with a projected revenue of $300 million and a profit of $25 million by 2025.
8. Fitbit
Fitbit, the pioneering wearable technology company, has become a household name among women seeking to track their health and fitness goals. Founded in 2007, Fitbit offers a range of activity trackers and smartwatches designed to help users monitor their steps, heart rate, sleep, and more. With a focus on simplicity and user-friendliness, Fitbit has become a go-to resource for women looking to maintain a healthy lifestyle. As of 2023, Fitbit holds a market share of 10% in the global wearable technology market, with a revenue of $1.7 billion and a profit of $120 million. The company employs over 1,600 people globally, led by CEO James Park. Fitbit is poised for continued growth, with a projected revenue of $2.2 billion and a profit of $180 million by 2025.
9. SoulCycle
SoulCycle, the high-energy indoor cycling studio, has become a cult favorite among women seeking a unique and immersive fitness experience. Founded in 2006, SoulCycle offers 45-minute cycling classes set to upbeat music, with instructors leading riders through a full-body workout. With a focus on community and self-empowerment, SoulCycle has become a go-to destination for women looking to challenge themselves physically and mentally. As of 2023, SoulCycle holds a market share of 4% in the global boutique fitness studio market, with a revenue of $120 million and a profit of $9.6 million. The company employs over 1,000 people globally, led by CEO Evelyn Webster. SoulCycle is poised for continued growth, with a projected revenue of $180 million and a profit of $14 million by 2025.
Kayla Itsines' Sweat App, a digital fitness platform founded by the Australian personal trainer, has become a global phenomenon among women seeking a comprehensive and accessible approach to fitness. Launched in 2015, the Sweat App offers a variety of workout programs, meal plans, and educational content designed to help users achieve their health and fitness goals. With a focus on community and empowerment, the Sweat App has amassed a loyal following of over 50 million users worldwide. As of 2023, the Sweat App holds a market share of 12% in the global digital fitness market, with a revenue of $60 million and a profit of $4.8 million. The company employs over 100 people globally, led by CEO Tobi Pearce. The Sweat App is poised for continued growth, with a projected revenue of $90 million and a profit of $7.2 million by 2025.
These top 10 brands have not only transformed the women's health and fitness industry but have also inspired a global movement towards a healthier, more active lifestyle. From innovative products and services to empowering campaigns and initiatives, these brands have proven that prioritizing one's well-being is not only essential but also attainable and enjoyable. As the industry continues to evolve, these brands are well-positioned to lead the charge in promoting women's health and fitness worldwide.
