The women's health market has experienced significant growth and innovation in recent years, with a projected compound annual growth rate (CAGR) of 5.7% from 2024 to 2030, reaching an estimated market size of USD 67.07 billion by 2030. As the global population becomes more conscious of personal well-being, the health and wellness field is continuously evolving to cater to the diverse needs of women across multiple domains, from wearable devices to postpartum wellness and healthy aging. In 2024, the top 10 health trends for women globally are expected to drive the market forward, offering new products, services, and solutions to improve overall health and well-being.
1. Personalized Healthcare Solutions
One of the most significant trends in the women's health market is the increasing demand for personalized healthcare solutions. With advancements in medical technology, such as telehealth and genetic testing, women now have access to more comprehensive and tailored treatments. Companies are investing in innovative solutions that incorporate artificial intelligence (AI) and machine learning algorithms to analyze user data and provide unique, actionable insights related to symptom progression and treatment plans. For example, in July 2022, Lisa Health and Mayo Clinic entered into a collaboration to develop a personalized app for menopause management using AI technology.
2. Hormonal Health and Menopause Management
Women's hormonal health and wellness have become a strong focus in the 2024 wellness trends. Women are speaking openly about their hormonal journey, including their period, PMS, infertility, and (peri)menopause, without shame or social stigma. Many new apps, tools, programs, and workshops have emerged to guide women on optimizing their lifestyle and health by tracking their menstrual cycle. Additionally, a growing number of books and podcasts on the topic of hormonal health and balance have been released, providing women with accessible information and support.
3. Contraceptive Innovation
The contraceptives segment accounted for the largest share of more than 35.25% of the women's health market in 2023, driven by growing awareness regarding the usage of contraceptives, favorable reimbursement policies, and rising government and non-profit organization initiatives. In 2024, we can expect to see continued innovation in contraceptive products and services, such as the development of more effective and user-friendly options. Companies like Agile Therapeutics and Merck & Co., Inc. are leading the way in this space, with a focus on creating contraceptives that are tailored to women's needs and preferences.
4. Endometriosis and Uterine Fibroids Treatment
Endometriosis and uterine fibroids are two of the most common gynecological conditions affecting women, and the demand for effective treatments is on the rise. In 2024, we can expect to see advancements in the development of new drugs and therapies to manage these conditions. Companies like AbbVie, Inc. and Bayer AG are investing heavily in research and development to bring new products to market, such as ACTONEL for postmenopausal osteoporosis and Mirena for endometriosis and uterine fibroids.
5. Polycystic Ovary Syndrome (PCOS) Management
PCOS is a common hormonal disorder that affects up to 10% of women of reproductive age. In 2024, we can expect to see an increased focus on the management of PCOS, with new treatments and lifestyle interventions becoming more widely available. Companies like Pfizer and Teva Pharmaceuticals are developing new drugs to help women with PCOS manage their symptoms and improve their overall health. Additionally, there is a growing emphasis on holistic approaches to PCOS management, such as diet, exercise, and stress management.
Top 10 Women's Health Trends in 2024
1. Personalized Healthcare Solutions
Increasing demand for tailored treatments using AI and machine learning.
2. Hormonal Health and Menopause Management
Open discussions and new tools for managing hormonal health.
3. Contraceptive Innovation
Development of more effective and user-friendly contraceptive options.
4. Endometriosis and Uterine Fibroids Treatment
Advancements in drugs and therapies for common gynecological conditions.
5. PCOS Management
New treatments and holistic approaches for managing PCOS symptoms.
6. Postpartum Wellness
Focus on supporting women during the critical postpartum period.
7. Healthy Aging and Menopause
New treatments and holistic approaches for managing menopausal symptoms.
8. Mental Health and Well-being
Development of products and services to support women's mental health.
9. Wearable Technology and Biomonitoring
Advanced wearable devices for tracking various aspects of health and wellness.
10. Telehealth and Virtual Care
Continued growth in virtual care solutions for women's health needs.
6. Postpartum Wellness
The postpartum period is a critical time for women's health, and in 2024, we can expect to see a greater focus on postpartum wellness. This includes the development of new products and services to support women during this transition, such as pelvic floor therapy, lactation support, and mental health resources. Companies like Theramex and Allergan are investing in postpartum wellness solutions, recognizing the importance of supporting women during this important stage of life.
7. Healthy Aging and Menopause
As the global population ages, there is an increasing demand for healthy aging solutions for women. In 2024, we can expect to see a greater focus on menopause management, with new treatments and therapies becoming more widely available. Companies like Pfizer and Eli Lilly & Company are developing new drugs to help women manage menopausal symptoms and maintain their health as they age. Additionally, there is a growing emphasis on holistic approaches to healthy aging, such as nutrition, exercise, and stress management.
8. Mental Health and Well-being
Mental health has become an increasingly important aspect of women's health in recent years, and in 2024, we can expect to see a greater focus on mental health and well-being. This includes the development of new products and services to support women's mental health, such as mindfulness apps, online therapy, and support groups. Companies like Amgen, Inc. and AstraZeneca are investing in mental health solutions, recognizing the importance of supporting women's overall well-being.
9. Wearable Technology and Biomonitoring
Wearable technology and biomonitoring are becoming increasingly popular in the women's health market, with a growing emphasis on tracking various aspects of health and wellness. In 2024, we can expect to see more advanced wearable devices and apps that can monitor everything from sleep quality to menstrual cycles. Companies like Fitbit and Apple are leading the way in this space, with devices that can track a wide range of health metrics and provide personalized insights.
10. Telehealth and Virtual Care
The COVID-19 pandemic has accelerated the adoption of telehealth and virtual care solutions, and in 2024, we can expect to see continued growth in this area. Women are increasingly turning to virtual care solutions for everything from routine check-ups to specialized treatments, such as fertility consultations and mental health support. Companies like Teladoc and Amwell are leading the way in this space, offering a wide range of virtual care solutions for women.
In conclusion, the women's health market is poised for significant growth and innovation in 2024, with a focus on personalized healthcare solutions, hormonal health and menopause management, contraceptive innovation, endometriosis and uterine fibroids treatment, PCOS management, postpartum wellness, healthy aging and menopause, mental health and well-being, wearable technology and biomonitoring, and telehealth and virtual care. As women become more empowered to take control of their health, these trends are expected to drive the market forward, offering new products, services, and solutions to improve overall health and well-being.
